CERELIA
Sagard’s industrial advisors offer management teams years of business experience, enabling them to make a real difference in a myriad of ways – providing access to a network of contacts, supporting the sales and marketing process, assisting in strategic planning and sharing best practices. A good example is the support provided by Christian Schenck to Cérélia. Shortly after acquiring EuroDough, Sagard encouraged the company to merge with APM to form Cérélia. The merger’s success depended in particular on the ability to swiftly and effectively complete an ambitious industrial project designed to optimise the production base by reducing the number of plants and specialising them by product. Cérélia’s production manager, who had never had to deal with such issues in the past, requested our assistance. Rather than bring in consultants, we offered him the bespoke support of Christian Schenck, who drew on more than 30 years’ experience as the head of production for a large manufacturing corporation to advise the manager throughout the project, in response to each challenge as it arose. The relationship between the two men was so constructive and useful that when Sagard sold its stake, Christian was asked to invest in the next LBO.