Greenwich, CT – [July 21, 2025] – Performance Equity Management, LLC (PEM), a private equity firm specializing in direct co-investments and venture capital fund of funds, announced today a new investment in EoS Fitness (EoS) following the company’s acquisition by TSG Consumer, a leading private equity firm specializing in consumer brands. This transaction represents a continuation of PEM’s longstanding involvement with EoS and marks a highly successful outcome for its earlier investment made through Performance Direct Investments III (PDI III).
PEM initially invested in EoS alongside BRS & Co. through PDI III, and the transaction has proved to be one of the most successful deals in the firm’s direct investment history.
As part of PEM’s ongoing involvement, the firm will invest in the next phase of EoS’ growth through Performance Direct Investments V (PDI V), which just held a final close in April 2025.
“We’ve been proud to support EoS Fitness as it scaled into a category leader, and we’re excited to continue that journey alongside TSG Consumer,” said John Clark, President of Performance Equity Management and EoS Board Member. “This transaction reflects the strength of the EoS management team and the value we strive to create for our investors. Our continued investment through PDI V underscores our conviction in EoS’ growth potential and long-term strategy.”
“Our investment in EoS through PDI III has delivered outstanding results for our investors, and the company’s performance is a testament to strong leadership, a compelling member value proposition, and operational discipline,” added Jeff Reals, Managing Director at Performance Equity Management. “We are thrilled to back EoS once again in its next phase through PDI V, as we see continued runway for growth and value creation.”
EoS Fitness is quickly growing into one of the largest high-value, low-price (HVLP) fitness operators in the U.S., with a rapidly expanding footprint and loyal membership base. Under TSG’s ownership and PEM’s continued involvement, the company is well-positioned to accelerate its mission to make fitness accessible and empowering for all.
About PEM (www.peqm.com):
PEM was formed in 2005 and is a leading global, multi-product, private equity firm with an experienced team of partners who have been working together for nearly 20 years.
PEM is singularly focused on private equity investments and strives to deliver consistent and superior risk-adjusted returns by leveraging its sourcing networks, exercising disciplined investment screening and pursuing deep, detailed due diligence to drive value creation. With $8.8 billion in AUM, its investments span substantially all areas of private equity: buyouts, venture capital, growth capital, and special situations. PEM offers customized private equity solutions through separately managed accounts, as well as commingled products. PEM’s senior investment team has committed $30 billion to over 175 private equity sponsors across the private equity asset class on a global basis, including investments in buyout, venture and distressed debt funds, as well as $3.8 billion in direct co-investments.
In 2023, Sagard, a global multi-strategy alternative asset management firm with now over $27 billion in assets under management, acquired a strategic stake in PEM.
About TSG Consumer:
Founded in 1986 and focused exclusively on the consumer sector, TSG Consumer Partners, LP is a leading specialist private equity firm with approximately $13 billion in assets under management. TSG Consumer invests in exceptional leaders and transformational brands, supporting their growth and ability to adapt to the ever-evolving needs of today’s consumers. Representative past and current partner companies include Canyon Bicycles, Chemical Guys, Dutch Bros Coffee, IT Cosmetics, Mavis Tire, Planet Fitness, Revolve, Summer Fridays, Think!, and Yard House. TSG Consumer has investment offices in San Francisco, New York, and London. For more information, please visit tsgconsumer.com.
