Communications and Brand Lead
Elsa Vilarinho has served as Communications and Brand Lead at Sagard since 2021. As a member of the value creation team, Elsa oversees the overall strategy and orchestration of Sagard’s brand and external communications activities, and provides support to the leadership teams of portfolio partners in areas of communications. She is based in Montreal, Canada.
Prior to Sagard, Elsa was Vice-President of Marketing at an IOT startup where she was responsible for building the marketing practice and positioning the corporate brand. For the last 15 years, Elsa managed large tech and finance accounts in some of Canada’s leading advertising agencies, most recently at SID LEE. For almost a decade, she was an elementary school teacher.
Elsa holds a B.Ed. from the University of Montreal where she graduated in 2000 and is in the process of obtaining her MBA from HEC Montreal. Elsa is also a proud member of the board for Equilibre and the emcee of Alcove, a series of micro-conferences featuring visionaries across all industries.